| I often compare this exciting and colorful category to | | | | new designs because vendors are literally kicking |
| the wide ties, narrow ties, mini-skirts, long skirts, | | | | down their doors daily with the latest and hopefully |
| concept of jewelry design. You could easily sum it up | | | | "hottest" merchandise looking for exposure to huge |
| with "what goes around, comes around". This | | | | audiences. In addition, major celebrities have personal |
| sometimes happens at what most would consider | | | | shoppers that are seeking the very latest designs, |
| lightning speed. Fashion Jewelry is the fastest changing | | | | usually in Fine Jewelry, for their clients. Soon after we |
| segment of the entire Jewelry industry. It has to be. | | | | see that $10,000.00 piece photographed on a celebrity |
| And for good reason. | | | | in "Cosmo" it's translated to the $10.00 version available |
| Remember when Fashion Jewelry was referred to as | | | | at your nearest department store. As an example, the |
| Costume Jewelry? Although the name is still used you | | | | "Y Neck" enjoyed tremendous popularity just a few |
| have to admit the phrase Fashion Jewelry has a lot | | | | years ago. That particular style made it's debut on the |
| more appeal. Marketing experts and department store | | | | TV show "Friends." This design was so red hot..... it's |
| buying departments came up with an even more | | | | back! Just change the name to Lariat and here we go |
| precisely defined term.Trend Jewelry. Trends and new | | | | again. Another winner! |
| trend-setting is really the whole point to this segment | | | | Affordability of fashion jewelry is accomplished by |
| of the jewelry industry. The "why" is affordability. With | | | | mass production and the use inexpensive raw |
| retail prices in the single and low double digits you must | | | | materials. Base metal (an all inclusive term for |
| have a super-fast turnover in inventory in order to | | | | non-precious metals e.g.Tin, Lead, Nickel) is utilized. |
| have a profitable market. Rapid style change is | | | | Beaded pieces may include anything from resin, wood, |
| necessary for creating a need, or at the very least, a | | | | shell, seeds, crystals, glass and more. Style and color |
| desire to buy. | | | | with perhaps a designer name is what you are paying |
| A few of the many ways these trends or fads get | | | | for. Fashion or Trend Jewelry is fun. Wear it and enjoy! |
| started are major manufacturers with talented | | | | But like those skirts and ties....hang on to those pieces |
| designers who continue to create new and exciting | | | | and in no time at all you'll be right on top of the latest |
| styles. Also, costume designers and stylists behind the | | | | trend right in your own jewelry box |
| scenes of the television and film industry can | | | | Just a Tip: When purchasing Fashion Jewelry Earrings |
| sometimes be the real trend-setters in our pop culture | | | | always look for hooks or posts made from surgical |
| environment. These people usually are the first to see | | | | steel. |