| y a lot of ardent gold jewellery buyers have been | | | | jewellery market offers it all. The workmanship and |
| shifting their focus towards the silver section too. | | | | finesse of silver jewellery matches its gold and |
| Jewellery designers all over the globe have been | | | | platinum competitors to the T. |
| creating fantastic pieces of silver jewellery that are | | | | • Durability- Gold is a much softer metal as |
| catching the attention of everyone right from the | | | | opposed to silver and as jewellers worked with silver |
| ‘who’s who’ to ‘the | | | | they realised the durability of the material. Buyers are |
| nobody’. | | | | today happy to pay for precious stone ornaments that |
| Indeed, fine silver jewellery has carved out a niche for | | | | are set in silver since the cosmetic appeal of the piece |
| itself and the jewellery for sale counters seem to be | | | | is maintained, while several years are also added to |
| making quite a profit from these ornaments. The | | | | the life of the creation. |
| obvious question now is, what is it about silver | | | | While it is obvious that silver has quite a few |
| jewellery that is causing such a stir in the market and | | | | advantages over gold, this is not to say that the yellow |
| will it have a negative effect on the rates of gold. | | | | metal is loosing any of its lustre. Buyers still find gold |
| The reasons for silver jewellery gaining popularity are | | | | ornaments highly lucrative due to its resale value. Silver |
| plenty. A few of these are listed below – | | | | jewellery in terms of the metal itself, does not cost |
| • Cost – The price of silver is much | | | | much, and therefore does not fetch much in case of a |
| lesser than gold. This is indeed a great attraction to the | | | | resale either. The cost of gold ornaments is mostly |
| buyers, who find that they need not dig deep into their | | | | based on the purity level and quantity of gold in the |
| pockets in order to make a purchase at the jewellery | | | | ornament. No doubt, gold jewellery is much easier to |
| for sale section of a mall. | | | | resell rather than silver. |
| • Larger variety – Since the cost of | | | | So, in when choosing between gold and silver, gold |
| creating silver ornaments is much lower than making | | | | jewellery does emerge the winner, but this is not to |
| gold jewellery, the silver section does offer a much | | | | say that silver ornaments are far behind. Also the fact |
| larger variety in terms of designs. This is of course | | | | that silver jewellery can be worn on a daily basis with |
| luring for the buyer. | | | | much more ease that gold ones, tends to make them |
| • Finer designs – Initially silver ornaments | | | | highly popular especially with the 9 to 5 sector. So, the |
| were usually not well finished and of lower quality that | | | | next time you do set out to buy some gold jewellery, |
| their gold counterparts. However, lately there has been | | | | peep into the silver section too, and you may come |
| a lot of fine silver jewellery being produced and right | | | | home with much more than you had bargained for. |
| from ethnic pieces to modern designs; the silver | | | | |