| Sometimes the road to success leads to wonderful | | | | and the rain...and the wind... |
| places! Sometimes the road is bumpy and sometimes | | | | Next step on the road to success- Wholesale |
| filled with potholes! We have taken the road less | | | | Handmade Jewelry! Not as many shows and bigger |
| travelled...there are times we know why it's less | | | | sales. You focus on your craft and can actually enjoy |
| travelled. We hope you enjoy our stories! | | | | a long weekend! |
| You've got great ideas; unique products and a lot of | | | | The Wholesale Jewelry business is a very competitive |
| energy...So off you go to the local craft shows! | | | | market. To stay ahead of the competition you have to |
| Everyone loves your handmade jewelry so you come | | | | focus on fresh new products and ideas. You have to |
| up with more great ideas, fun and fashionable works | | | | create your own niche, something special that no one |
| of art! You move on to juried craft shows in your area | | | | else has thought of. This can be harder than you |
| and then bigger shows, bigger sales. Life is great! You | | | | thought; your competition is also working hard toward |
| are doing something you love and everyone loves | | | | that ''million dollar idea". You have to stay focused and |
| your work! | | | | experiment with different techniques and ideas. |
| Sales are coming in and you can hardly keep up with | | | | Continuing with what works and revising what didn't. |
| your orders. You have to find ways to save time...you | | | | One way to stay ahead in the race is to provide great |
| never have enough time before the next show. | | | | customer service. Make sure orders go out complete |
| Eureka, you've found the answer and now it's easier | | | | and on time. Deal with questions and comments with a |
| to keep up with orders, sales and traveling to all the | | | | smile trying to make sure that every customer is a |
| best shows. But you're starting to get tired of running | | | | repeat customer. The best referral is from a happy |
| here and there, setting up, tearing down... and the sun... | | | | customer. |