| What's the very first thing you need to decide on as | | | | Remember, nobody is looking specifically for you. They |
| you plan your handmade jewelry business? | | | | look to fill their needs. |
| Without a doubt it's your target market. You need to | | | | 2. Research your market. |
| identify exactly who you're selling to. | | | | Is the target market a good one? Are there people in |
| The Mistake That Will Kill Your Jewelry Business Even | | | | quantity trying to find related items and spending |
| Before it's Begun | | | | money on the internet? If not, then move on to |
| Don't make the mistake of starting your business | | | | researching another market until you find one that you |
| strategy with your product instead of the market. | | | | like, that you can make merchandise to suit, and that's |
| Whether you like it or not, handcrafted jewellery sellers | | | | easy to target online. |
| are a dime a dozen. Crafts show, events boots, and | | | | 3. Become clear on who your target market is. |
| online marketplaces are saturated with them. | | | | Take a piece of paper and write down some notes |
| You have to plan for success and do some research | | | | about your target market. |
| before you expect people to take notice. | | | | Consider jotting down things like like... |
| The simplest way to market smart is to start off with | | | | - Age |
| the market and give 'em what they want. | | | | - Marital status |
| What exactly is a Market, and What is a Target | | | | - Male or female |
| Market? | | | | - Hobbies |
| - A market is a crowd with similar interests or | | | | - Work |
| characteristics. For example, "women with small | | | | - Children? How many, and ages |
| children" is a market. | | | | - What makes your market excited? |
| - A target market is group of people that you are | | | | - What problems do they face? |
| interested in selling your products to. | | | | The clearer you can be in defining your target market, |
| It stands to reason that the more you know about | | | | the easier it will be to build relationships them, build |
| your target market and what's important to them, the | | | | rapport, presell, and inevitably woo them to buy from |
| more success you'll achieve when you start selling to | | | | you. |
| them. | | | | 4. Become a steward of your target market. |
| Creating a prosperous handmade jewellery business | | | | A steward is a caretaker. If you become a fan and |
| depends on knowing who your potential clients are and | | | | caretaker of your market, they will take care of you. |
| precisely what they are looking to buy. | | | | Always keep your target market's needs in mind |
| Keep in mind, it is much better to sell people what they | | | | throughout every aspect of planning, marketing, and |
| already want than to try to sell them stuff they don't | | | | selling from here forward and enjoy the rewards. |
| need. | | | | What to Do Next: |
| Action Steps to Target Your Market Correctly: | | | | Your target market isn't the only thing you need to sell |
| 1. Determine your audience. | | | | your handmade jewelry successfully online. Be sure to |
| Who are you marketing to specifically? The more | | | | learn as much as you can about marketing, business |
| precisely you drill down, the easier it will be to find your | | | | planning, and which strategies are best for building |
| market and go to them. | | | | success in the least amount of time possible. |