| Wholesale gift shows can be a highly effective | | | | venue to make direct sales and even meet wholesale |
| promotional tool for handmade jewelry businesses. | | | | customers. |
| However, if they are not utilized correctly, they can | | | | Having a booth at a gold or fine jewelry show will be |
| also be a complete waste of time and money. | | | | a good investment if you work in gold, platinum or |
| Whether attending a wholesale jewelry and gift show | | | | silver. However if you make beaded or copper jewelry |
| is a success or failure for your handmade business will | | | | you may find yourself in the wrong target market. You |
| depend a great deal on your advance preparation. | | | | should choose wholesale gift shows that best target |
| Here are some tips on how to make attending a | | | | the potential customers that you want to reach. Ask |
| wholesale jewelry trade show profitable for your | | | | the show promoters for a list of show attendees with |
| handcrafted jewelry business. | | | | a break down of the type of store. |
| Finding the right wholesale trade show for your | | | | There are always many things to consider when doing |
| handmade jewelry products is essential. Research is | | | | wholesale gift shows but most importantly be |
| important before selecting a wholesale gift show. You | | | | yourself first and foremost. Resist the temptation to go |
| want to choose the trade shows that will give your | | | | overboard, buyers appreciate that you are an artisan |
| handcrafted jewelry business the best return on | | | | and the honest connection you make with your |
| investment. For example, if your goal is on-site sales | | | | wholesale jewelry customers will be rewarded by |
| then you must be sure to display at a cash-and-carry | | | | the way they will be able to sell your handcrafted |
| show. Sometimes local craft shows will be a better | | | | jewelry and unique gifts better. |