| Marketing handmade jewelry online has its challenges. | | | | focus down a bit and design funky earrings for people |
| For one, there's lots of competition in the world of | | | | with short hair or for people who are allergic to nickel, |
| handcrafted jewelry. Sometimes it seems that | | | | or make bracelets for people with tiny wrists. You get |
| everyone and her sister is selling jewelry on sites such | | | | the point. It's far easier to market handmade jewelry to |
| as eBay. Unfortunately, tons of competition makes it | | | | a specific group of people than it is to try to sell to |
| harder for your jewelry to be found - particularly on | | | | anyone and everyone. Think "niche" when you market |
| eBay where you have to compete against thousands | | | | handmade jewelry and your chances of success will |
| of imports and low cost jewelry. Selling handcrafted | | | | be multiplied. |
| jewelry successfully on eBay does work for some | | | | Go Where There's Quality and Lots of Traffic |
| people, but there are lots more who give up in | | | | The second secret to success is to display your |
| frustration when they fail to make enough profit to | | | | handcrafted jewelry on a site that's dedicated to selling |
| make it worth their time. | | | | handcrafted items only - minus the mass produced |
| There are two ways to increase your chances of | | | | merchandise. Doing this elevates your handmade |
| success when you market handmade jewelry online. | | | | jewelry to the level of art and allows you to command |
| One is to have a niche. The second is to stay as far | | | | higher prices. It's the same principle as a juried versus |
| from eBay as possible - by selling your jewelry on a | | | | a non-juried art show. When people go to a juried art |
| site that's dedicated to arts and crafts rather than | | | | and craft show that has only handcrafted items they |
| cheap imports. Believe me, there are better sites for | | | | expect to pay more since the crafts are deemed to |
| selling handcrafted jewelry that don't use the auction | | | | be of higher quality. Selling through an online gallery also |
| style format. | | | | allows you to get more traffic to your listings - more |
| Market Handmade Jewelry by Having a Niche | | | | than you could get from displaying exclusively on your |
| Narrowing your jewelry focus down so that you're | | | | own website. Of course, it's a good idea to also have |
| designing jewelry for a specific niche market | | | | a website where you can send customers to learn |
| significantly increases your chances of success in the | | | | more about your business and what you have to |
| jewelry business. Instead of creating jewelry for | | | | offer. The two can work together to make more |
| anyone that has an X chromosome, narrow your | | | | sales for you. |