| Gold is a highly precious metal which has been known | | | | affected. The demand of gold can be raised if the |
| from ancient times and used by artisans in jewelry | | | | prices come down to 12200 rupees per 10 grams. |
| making and other arts since then. We can say that | | | | Nowadays, in India, gold jewelers are offering various |
| gold is always been a center of attraction for people | | | | attractive discount offers to draw the attention of their |
| and in the current modern era, it has become a vital | | | | customers. Indians are known for their extreme love of |
| necessity of financial structure as a maker of | | | | gold. This is because, in Hindu mythology, they have |
| currency. Since 3000 B.C, gold is considered as a | | | | their Gods and Goddesses which have a golden |
| representative of wealth and power for many kings, | | | | outlook. It has been known that one of the Hindu Gods |
| throughout the globe. | | | | named "Brahma". He is famous to known as |
| A precise report of World Gold Council also known as | | | | Hiranyagarbha, the actual meaning of this term means |
| WGC has revealed that the demand level of Indian | | | | that Brahma is the intuitive of gold and it is a belief that |
| Gold Jewelry was quite high s compare to the other | | | | he was in the Cosmic gold egg. This is the reason why |
| forms of gold in 2007. Traders are predicting that if this | | | | gold is so liked, famed and demanded through eras |
| demand of gold continues then a yearly consumption | | | | among Hindus. Only because of these myths, Indian |
| of gold in India can increase as much as 30% per year | | | | gold jewelry is very popular and demanding. |
| to nine hundred tons. An extra thing which makes the | | | | In a few particular days, gold sales are increased and |
| gold metal noticeable is its durability and alluring looks. | | | | these are the days which are marked as a traditional |
| In Mumbai (city of India), a drastic drop has been | | | | festivals or religious occasions in a Hindu calendar. |
| observed in the demand of gold at one hundred kg as | | | | Dhanteras days and several events such as Dassera |
| compared to other cities of the country. It is due to the | | | | are most famous ones and carnivals of Durga Pooja, |
| reason that the prices of gold are increased which | | | | Navratri and many more are such fortune days in |
| causes displeasure among people and they don't buy | | | | which Indian gold jewelry is bought in large quantities by |
| it. Under such circumstances, import has also been | | | | Hindus. |