Jewelry Design - An Exciting Art Form With Endless Possibilities

Design your own jewelry and follow your creativity bypowerful tool to help you communicate mood and
integrating the basic design concepts when producingemotion. Color is probably the most expressive of the
your work.design elements and is the one that people respond to
Handcrafted jewelry is a passion and a way of life.first when they see a piece. Becoming familiar with the
The goal is to create unique and personal works of artcolor wheel will allow you to define the right color for a
that uplift the spirit of the person who is wearing themessage. Consider the communication the color
jewelry. What separates art jewelry from the rest iscombinations send, this allows you the freedom to
each creator's understanding and interpretation of theexpress your thinking and ideas in a clear and concise,
natural world through design. Design is an enigmaticyet powerful way.
word, but what defines it? All objects (art or not) shareNot every piece of jewelry integrates all the elements
common qualities such as line, texture, shape, and color;and principle of design. There are times when the
these "Elements of Design" are details that structurerepetition of one of the elements achieves balance.
the piece and separate it from others. Art happensThere are other times when a focal point placed
when the "Principles of Design" is applied to thestrategically off center brings balance and draws the
elements. Some examples of these abstract buthuman eye to appreciate the proportion and
reliable concepts are: rhythm, contrast, dominance,composition of the art piece.
harmony, and unity. These "Principles" reflect the artist'sOne of the many techniques that I use when I design
ability to convey a message. For example, Vassilyrelates to the "The Golden Rule" or "The Golden
Kandinsky uses only simple shapes and solid, primaryRatio," used extensively by Leonardo Da Vinci. I keep
colors, yet he arranges these elements cleverly tothis drawing of the diagram in my studio design area
capture an emotion such as surprise and chaos.and I lay my ideas on top of the figure to ensure that
These design concepts apply to art jewelry becausethe focal point is proportional and strategically placed to
its purpose is expression. Jewelry aims to complementpull the human eye towards the area I want to highlight.
a piece of clothing, enhance a bodily feature, orIn the diagram you notice that there is higher level of
express a mood. The end result is to make theinterest in the lower right hand quadrant. This reminds
wearer of your jewelry feel like a work of art. As weme to not always center my work and has helped me
all know, each piece of jewelry does not match ourrethink the way I design my pieces in order to increase
every mood, outfit, or feature, so the mark of ainterest and balance.
well-designed piece is versatility. This means that yourEvery jewelry artist designs their own pieces based
client will design an outfit around your jewelry.on their understanding and interpretation of the
Versatility is the mark of a designer who uniquely useselements and principles of design. Utilizing the design
technique and composition to create a work of art.emphasis as a specific strategy allows the jewelry
Mastery of these two is a lifelong process, and theirartist to communicate the message they want the
many lessons will lead to moments of self-discoveryviewer to receive. As the experience of the jewelry
that make jewelry-making a personal and valuableartist grows, their techniques can become simpler, and
experience. Technique is the ability to manipulate athe message can become more sophisticated.
material. Each element of jewelry requires its ownDesign is a visual language and it is up to the jewelry
special treatment and different skills are involved forartist to utilize this language to create meaningful
each method. Composition applies the Principles ofmessages. As the you practice and integrate the
Design with an artist's observations to create anprinciples and elements of design into your work, they
expression. As the elements and principles comebecome second nature and a integrated methodology
together in your work, it gains in composition andin which the you expresses yourself. This will increase
balance.your sells and the recognition as a jewelry artist and
When you begin to design a piece, the decision thatdesigner.
you make in regards to color and texture can be a