| Owning a home based jewelry business requires a lot | | | | brochure and a business card. If a customer doesn't |
| of discipline, artistry, determination and creativity to | | | | make a purchase on the spot, they can take the |
| make it flourish. Some of the best artisans are terrible | | | | marketing home with them and may purchase jewelry |
| at running their businesses. Success requires more | | | | at a later date. |
| than just being able to design the most attractive | | | | 3. In Home Parties - In home jewelry parties create a |
| jewelry. A well planned marketing strategy must be in | | | | festive atmosphere and are typically accompanied by |
| place. The majority of home based jewelry businesses | | | | appetizers and drinks. They are just as much of a |
| find success by combining three different sales | | | | social get-together as a sales presentation. The |
| strategies. | | | | jewelry can be presented, discussed and displayed |
| 1. Online Sales - Gone is the day when a business | | | | throughout the party. Again this gives customers an |
| could get by without having a website. Consumers | | | | opportunity to see, feel, and wear the items before |
| expect to find information about products and services | | | | making a purchase. |
| to be available on the internet. They want to see | | | | Having a website that is coordinated with the |
| product descriptions, information about the company, | | | | marketing literature can give the entire jewelry |
| and lots and lots of photos. The website should be | | | | business a cohesive appearance. Using the same |
| designed to be user friendly and have an online store | | | | color scheme will help with a unified appearance. The |
| which allows for purchases to be made on demand. | | | | company name and logo should be displayed online, as |
| 2. Art and Craft Shows - Most communities have an | | | | well as included on any brochures or business cards. |
| array of art and craft shows scheduled on a year | | | | There are a variety of website templates that can be |
| round basis. The shows allow jewelry designers to set | | | | used to create an attractive ecommerce site, and little |
| up a booth to display their products. This is a great | | | | if any programming is required. Likewise online printing |
| opportunity to get face time with potential customers. It | | | | companies have templates for creating brochures, |
| allows customers to view the array of products, try on | | | | business cards, and postcards that can be used by |
| items such as bracelets and earrings, and talk to the | | | | individuals without graphic design skills. So it easy for a |
| designer. Art show displays should be accompanied by | | | | home based jewelry business to have a professional |
| appropriate literature on the products such as a | | | | appearance and a strong marketing campaign. |