| How does Swarovski create the finest costume | | | | Many celebrities have used Swarovski crystals for |
| jewellery crystal and which celebrities wear them? | | | | jewellery and their costumes over the years including |
| Many consider Swarovski crystal to be the finest in | | | | the late Michael Jackson who used them on his |
| the world it contains 32% lead which makes it optically | | | | famous white glove, which goes on auction later this |
| very pure. They are dazzlingly beautiful and contain | | | | year in China and is expected to fetch over $50,000. |
| mesmerizing prisms which sparkle in various ways | | | | Their crystals are often used for red carpet events |
| when specially coated. | | | | and the 82nd Academy Awards was no exception |
| Daniel Swarovski invented an electric cutting machine | | | | with notable nominees and award winners showing off |
| which made the production of multifaceted crystal | | | | their sparkly gowns. |
| glass faster and much more precise than ever before. | | | | Carey Mulligan and Jennifer Lopez also both wore |
| Swarovski the company was later founded by Mr | | | | gowns embellished with crystals at the event. Kate |
| Swarovski with the assistance of Armand Kosman | | | | Moss was recently seen wearing a 1920s era flapper |
| and Franz Weis in 1895. | | | | frock at the Swarovski Rocks event held in the UK, |
| Swarovski has always held a great affiliation with the | | | | which was reminiscent of her dress she wore on her |
| fashion world and has worked with designers such as | | | | first night out with Jonny Depp back in 1994 and is |
| Chanel and Dior to create costume jewellery crystal | | | | actually up for auction on eBay in aid of the Princes |
| for specific pieces. As a result of demand for their | | | | Trust and is expected to sell for $60,000. |
| stones during the early 1900s they created the | | | | Swarovski are not only famous for making crystal |
| "flapper" which was patented and allowed designers | | | | jewellery but also adorning trees, cars and furniture |
| to sow crystals on to any garments they wanted. This | | | | and anything else a designer wants to use them for. |
| led to a craze which cemented their position as | | | | The Swarovski star was created for the Christmas |
| elegant and sophisticated fashion accessories. | | | | tree at the Rockefeller centre in New York. Two |
| In 1977 Swarovski invented the famous Cubic Zirconia, | | | | Mercedes-Benz SL 600s were covered in 300,000 |
| which closely matches the sparkle and brilliance of | | | | Swarovski crystals in 2009 and unveiled at the Tokyo |
| diamonds and revolutionised the costume jewellery | | | | motor show back in 2009 by Garson/D.A.D, a popular |
| industry. After the introduction of the Cubic Zirconia it | | | | car accessory company. They continue to be used in |
| became popular to make handbags and shoes draped | | | | various imaginative and stylish ways across the world. |
| with crystals as well as various costume jewellery | | | | This small family run business from Bohemia has |
| such as rings and earrings. | | | | grown into a large multinational company with an |
| Swarovski has acknowledged the power of celebrity | | | | annual turnover of over 2.4 billion dollars and almost |
| in marketing its range of crystal and jewellery and | | | | 25,000 employees worldwide. Even though Swarovski |
| uses them regularly to open stores. Celebrities allow | | | | has predominantly become popular through its |
| people to connect with the brand on a more personal | | | | costume jewellery crystal range it continues to move |
| level and an endorsement from a trusted and credible | | | | into more inventive and creatively inspiring areas to this |
| person helps to spread awareness. | | | | day. |