| You have decided you want a commercial web site. | | | | gems? |
| What's the first thing you need; a [ No. Get back to | | | | If you operate a commercial web store you may wish |
| basics first. Do you have a product to market or are | | | | or even be forced to make massive changes as to |
| you looking for one? If you have a product (or think | | | | stock & suppliers. You may change servers. As |
| you do) do your research before you think of buying a | | | | you get more experienced you may change your |
| web address. Is there really a demand for your | | | | template & totally re-arrange the look & |
| product, at what price? How will you package your | | | | order of your site; but at the end of the day your web |
| item, for shipping? What are the postage charges? | | | | address is the one thing that is permanent. You need |
| What countries will you be shipping to? How much | | | | to make the name of it something you can live with |
| does it really cost you to supply each item? Don't | | | | & optimise permanently. A specialised name can |
| forget to consider the time it will take to pack & | | | | be a handicap as well as a blessing. |
| ship each product. Time equals money. What if you | | | | I learnt a lesson with the name of my very first store. |
| don't have a product, but you're sure you know what | | | | As I was selling Australian Aboriginal art & |
| you want to sell. Again do your research. If you looking | | | | paintings, & had recently had my head filled with |
| at drop shipping, get a reliable supplier & all details | | | | key words, reverse engines & the like, I went on |
| sorted out such as what countries does your supplier | | | | the web to buy my name. To cut the story short, what |
| ship & not ship too? Can you get insurance? Also | | | | did I come up with? Two key word, an excellent start - |
| will it be possible to get another drop shipper to supply | | | | but I didn't think. I've ended up with "tt" in the spelling, not |
| similar or preferably the same product if your first | | | | a great idea. While it is no doubt true that the majority |
| supplier closes shop? If not perhaps you should look | | | | of our visitors come via a link from either another web |
| for a different type of product. | | | | site or a search engine page - "what's in a name" may |
| Do you really need to do all this preparation before | | | | not seem so relevant the majority of our sales are |
| you buy your domain? Yes. Consider what's in the | | | | usually from repeat customers. |
| name of a website? Don't you want it to reflect the | | | | It is best therefore to try for a domain name that is |
| name of your product & even help with SEO | | | | easy to type correctly & has some connection |
| (search engine optimisation)? Therefore you really | | | | with what the site is about. There are differing ideas |
| need to know what you are definitely going to sell | | | | as to what value the search engines put on the |
| before you start. | | | | address name of a store as far as ratings go. |
| I wanted to start a jewellery site. I found a few drop | | | | Consider that when you choose your web address, |
| shippers including one that supplied large amounts of | | | | but remember there are other important factors to |
| beautiful coloured gemstone rings, bracelets, pendants | | | | consider. |
| & earrings. I came up with a name for the site | | | | I went into internet trading because we were sold a |
| that suited my ideas of how I wanted to market the | | | | web package before I knew what I was doing. After |
| site "GemLovers with Gifts for Others." After building a | | | | operating my stores for some years now & |
| substantial amount of the site the time came to get | | | | participating in forum discussions I now feel I know a |
| my registered address & make my store live. | | | | little. I certainly understand the problems of ones who |
| After checking what web address were available for | | | | wish to go into e-commerce with very little knowledge |
| purchase I paid out my money on Is this a good | | | | of the subject. I've therefore prepared information to |
| name? Well, in many ways it does describe my store | | | | help beginners on my dinkydi.info web site, which you |
| well. On the other hand I do sell Jewellery not | | | | can check out for yourself. |
| gemstones. One other potential, very serious problem | | | | I hope you have found this discussion helpful if you are |
| developed when my main drop shipper sold out to | | | | considering getting a web address. While there is no |
| another buyer. GemLovers implied that I sell gemstone | | | | doubt a great deal more that could be said on the |
| jewellery. There are several reliable suppliers of | | | | subject, if you consider the points I've made you should |
| diamond jewellery, gold jewellery or silver jewellery; | | | | not make any serious mistakes in choosing a suitable |
| suppliers of coloured stones jewellery are not so | | | | name for your store. |
| numerous. Could we ever see GemLovers without the | | | | |