| In today's global economic climate wholesale fashion | | | | ranging from glass, silver, gold plated metals, cubic |
| jewellery deserves a lot more attention. | | | | zirconia, plastics as well as using rhinestones as |
| After the recent financial crisis, high-end jewellers all | | | | cheaper alternatives that still make it very difficult to |
| over the world have been hit terribly hard with declining | | | | distinguish it from precious gems and metals. |
| sales and profits. | | | | Wholesale fashion jewellery allows jewellers to create |
| The jeweller companies that have made it through | | | | new designs with low risk, which also gives customers |
| these tough times have also had a share in the | | | | the option of experimenting with new outfits. It's given |
| wholesale fashion jewellery market. It's been the only | | | | women the ability to find their own unique fashion |
| way for them to survive in this crisis. | | | | sense in different styles of jewellery. |
| It's allowed them to have products available to a wider | | | | It's also all about seasonal trends and keeping the |
| more budget conscious customer base while their | | | | customer coming back for more. Summer, winter, |
| expensive designer jewellery is still gathering dust on | | | | spring or autumn all have a variety of collections on |
| the shelves. | | | | offer, and at affordable prices. |
| The popularity of fashion jewellery is not only from | | | | The trend at the moment is in vintage jewellery and |
| lower prices but also thanks to the sheer volume and | | | | going back to nature. Floral inspiration in earrings and |
| quantities of designs available. Gone are the days | | | | necklaces are popping up everywhere, and fashion |
| where women would by jewellery as keepsakes, | | | | jewellers are even creating new silver pieces to look |
| investments, and wear them for 30 years. | | | | like vintage jewellery. |
| The pieces are made from a variety of materials | | | | |